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Title details for Breakthrough Branding by Suzanne Walters - Available

Breakthrough Branding

by Suzanne Walters
Kent Jackson
ebook
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Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book's three sections:

  • "Branding" explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis

  • "Positioning" leads you through the process of effectively addressing your target audiences

  • "Promotion" helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.
    • Expand title description text
    Publisher: American Library Association

    OverDrive Read

    • ISBN: 9781555707668
    • Release date: June 16, 2014

    PDF ebook

    • ISBN: 9781555707668
    • File size: 5943 KB
    • Release date: June 16, 2014

    Formats

    OverDrive Read
    PDF ebook

    subjects

    Language Arts Nonfiction

    Languages

    English

    Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book's three sections:

  • "Branding" explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis

  • "Positioning" leads you through the process of effectively addressing your target audiences

  • "Promotion" helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.
    • Expand title description text
    Language Arts Nonfiction